Using P-Max for Lead Generation? | EP 84
In Episode 84 of The PPC Cave, Gene explains using Performance Max campaigns for lead generation. Topics include creating quality assets, optimizing audience signals, conversion and call tracking, landing page experience, and analyzing search categories with asset reporting to improve Google Ads results.
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Timestamps:
05:04 High-Quality Creative Assets
09:32 Audience Signals
10:36 Conversion Tracking
11:48 Call Tracking Software
14:24 Landing Page Experience
17:55 Search Categories & Asset Reporting
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